Hannah Lieb

PROFESSIONAL EXPERIENCE: 

Freelance Graphic Designer and Marketing Specialist | Chicago | January 2017-Current (full-time since November 2019)

  • Strategize, write and design email campaigns for No Fine Print Wine Co., contributing to 30% of e-commerce sales

  • Create pitch decks for Nice Work Films, resulting in deals with partners such as Hulu, Jaden Smith and Westbrook Studios

  • Design investment decks for various clients, resulting in more than $5 Million in total capital raised 

  • Create logos, websites, digital and physical marketing material, presentation decks, invitations, menus, etc.

  • Gather and present detailed insights on campaign performance and use data to adjust strategy as needed

  • Provide art direction to photographers for necessary visual campaigns and manage timely delivery of content

Director of Marketing | Exit 11 Coffee | Washington, MO (Remote) | January 2020-August 2022

  • Strategized, designed and implemented all marketing, branding, social media, advertising and PR efforts for 5 locations, representing $2 Million in total annual revenue

  • Developed brand identity and designed captivating visuals for product packaging, on-site signage, email marketing, direct mail, billboards and digital advertisements, leading to the acquisition of 3 new locations in 2 years  

  • Created and led strategic marketing plans for the opening of each new location

  • Led social media, email marketing and physical advertising efforts for the roll-out of all new products

  • Collaborated with and managed photographers, illustrators, designers and social media support

Senior Account Coordinator, Public Relations and Content Management | Skoog Co. | Chicago | July 2018 - November 2019

  • Drafted pitches for editorial consideration and managed press requests with timely and thorough correspondence 

  • Worked with luxury and high-profile clients including Tiffany & Co., Ralph Lauren, TODs, COS, Grassroots Cannabis

  • Managed client event guest lists, invitation send-out, RSVP correspondence and day-of event operations, featuring special guests such as Kanye West and Chance the Rapper

  • Managed company’s social media: strategized content matter and engagement, wrote quippy, informative copy for 10 posts a week, designed Instagram Stories and engaged with followers—grew follower count by over 50% in 10 months

  • Oversaw three interns: sourced and debriefed projects, managed workload and taught trade skills 

Development Consultant | Tri Delta Executive Office | Dallas, TX | July 2017-May 2018

  • Consulted with over 135 regional officers, collegiate leaders, advisors and university administrators throughout the US to train leaders and audit chapters for operational efficiency needs 

  • Facilitated over 30 different workshops for individuals and groups on leadership development, project management, communication techniques, operations, procedures and team building to audiences spanning 30-200 members

  • Blended diverse perspectives and collaborated with prominent members of the company to produce successful outcomes for branches; including increased financial health, growth in membership, stronger retention and effective onboarding

AREAS OF EXPERTISE:

Email Marketing Strategy and Design, Presentation and Pitch Deck Design, User Interface Design, Digital Marketing and Advertising Design, Direct Mail Design, GIF Animation, Client and Account Management, Social Media Strategy  

PROGRAM PROFICIENCIES:

Adobe Suite (Illustrator, Photoshop, InDesign, Premiere Pro), Figma, Sketch, Canva, Shopify, Microsoft Office, G-Suite, ReadyMag, Squarespace, SquareUp, Klaviyo

EDUCATION:  

B.A. Music Business | Millikin University | Decatur, IL | August 2013-December 2016